The oh-so-British non-toxic and super hip nail line Butter London will be launching a color collection come August 2013!
“The range, initially comprised of 40 SKUs, includes a variety of colorful mascaras, eye pencils and cream eye shadows, bright cream blushes, buildable tinted lip balms …and nail lacquers, of course. “The nail category, as hot as it is, represents only one percent of the prestige makeup business,” said Leslie Freytag(CEO of Butter London), adding that all Butter London color products will retail for $20 and below and will feature the tag line “Rock Your Colour.” “There was a huge opportunity for us to take our passion and experience with color and fashion and bring that to market in makeup.” via kjbennet.com
We love Butter London nail lacquers for their pigmentation, color selection, and dedication to providing safe products(free of parabens and phthalates, of course). We can’t wait to see what they have to offer for color cosmetics!!
The line launches in select ULTA stores this August and by the end of 2013 in 900 global doors.